“We want to be wherever our clients are, helping them throughout the process of managing, buying, or renting real estate,” he says. José Luis Bellosta, President of Solvia, says investing in innovative communications is producing good results. Gamification has been used to make communications in the world engaging and fun, making the business more attractive to a younger audience and tech-savvy investors. Now, customers can visit a three-storey Solvia store in the metaverse Decentraland to browse real estate for sale, have meetings and walk through a scale model of the Madrid district Nuevo Norte. The business was acquired by Intrum in 2019 from Banco Sabadell, one of the largest banks in Spain, which retains a 20 per cent holding in Solvia. With more than 150,000 real estate assets under management and a proven capacity for innovation, Solvia offers integrated management of all types of property: residential, tertiary, singular and land, with an omnichannel approach, an extensive sales coverage and a unique franchise network – Solvia Stores. One of the leading real estate companies in Spain, Solvia provides solutions to individuals, companies and investors in all market segments.

Solvia, the Spanish real estate service provider majority-owned by Intrum, has taken on a new kind of real estate, opening a store in virtual world Decentraland.

Brave new world store